Type
|
Title of Academic Paper
|
| 期刊論文 |
Lee, C.T., Ho, T.Y., & Xie, H.H. 2023. Building brand engagement in metaverse commerce: The role of branded non-fungible toekns (BNFTs). Electronic Commerce Research and Applications, 58.【SSCI Q2】(Impact factor: 6；Corresponding author) |
| 期刊論文 |
Tzeng, S.Y., & Ho, T.Y. 2022. Exploring the effects of product knowledge, trust, and distrust in the health belief model to predict attitude toward dietary supplements. SAGE Open, 12(1). 【SSCI Q2】(Impact factor: 2；Corresponding author) |
| 期刊論文 |
Ho, T.Y., Tsai, H.T., & Lin, P.H. 2019. The effects of technology innovation and network presence on Otaku identity. Technological Forecasting and Social Change, 144: 82-92. 【SSCI Q1/ ABDC_A】(Impact factor: 12；First and corresponding author) |
| 期刊論文 |
Ho, T.Y., Tsai, H.T., Chen, H.P., & Lin, P.H. 2017. A case study on service quality of historical heritage combined with cultural and creative merchandise. Journal of Quality, 24(5): 348-359.【Scopus, EI】 (First and corresponding author) |
| 期刊論文 |
Ho, T.Y., Yeh, S.P., & Shieh, C.J. 2013. Multiple regression model for the determinants influencing the travel agency’ service innovation on customer’ purchase intention. International Journal of Applied Mathematics and Statistics, 42(12): 59-69.【EI】(First author) |
| 研討會論文 |
Ho, T.Y., and Huang, Y.H. 2024/02/23-2024/02/25. More Human-Like or More Robot-Like? The Moderation Effect of Chat GPT’S Errors in Perceived Humanness will in the 2024 American Marketing Association Winter Educator’s Conference (AMA), St. Pete Beach, FL.【Accepted】 |
| 研討會論文 |
Ho, T.Y., Lee, C.T., Lin, P.H., and Huang, Y.H. 2023/02/10-2023/02/12. Examining the impact of digital health platforms on hospital brand favorability relationships in the 2023 American Marketing Association Winter Educator’s Conference (AMA), Nashville, TN |
| 研討會論文 |
Ho, T.Y., Lee, C.T., Lin, P.H., and Yang, Z.H. 2023/02/10-2023/02/12. Immersion turns into a nightmare: The uncanny valley effect of consumer psychology in metaverse in the 2023 American Marketing Association Winter Educator’s Conference (AMA), Nashville, TN |
| 研討會論文 |
Lee, C.T., Ho, T.Y., Li, Z.M., and Yang, Z.H. 2023/02/10-2023/02/12. Marketing through non-fungible tokens (NFTs): How luxury brands engage consumers through NFTs in the metaverse in the 2023 American Marketing Association Winter Educator’s Conference (AMA), Nashville, TN |
| 研討會論文 |
Lin, P.H., Ho, T.Y., and Huang, Y.H. 2023/02/10-2023/02/12. Artificial intelligence-evoked mental imagery: Using chatbot and news recommendation system for brand persuasion in the 2023 American Marketing Association Winter Educator’s Conference (AMA), Nashville, TN |
