Academic papers
Type |
Title of Academic Paper |
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期刊論文 |
Jeng, S.P. Lo, M.F. (2019). Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions. Journal of Air Transport Management, 75, 85-91. (SSCI) |
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期刊論文 |
Jeng, S.P. (2018). Enhancing the creativity of frontline employees: The effects of job complexity and customer orientation. International Journal of Logistics Management, 29(1), 387-408. (SSCI) |
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期刊論文 |
Jeng, S.P. (2017). Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories. Journal of Retailing and Consumer Services, 39, 182-189. (SSCI) |
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期刊論文 |
Jeng, S. P. (2016). The influences of airline brand credibility on consumer purchase intentions. Journal of Air Transport Management, 55, 1-8. (SSCI) |
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期刊論文 |
Jeng, S.P., Huang L.S., Chou Y.J. and Teng C.I. (2014). Do Consumers Perceive Money-Back Guarantees as Believable? The Effects of Money-Back Guarantee Generosity, Store Name Familiarity, and Perceived Price. Service Science, 6(3), 179-189. (SSCI) |
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期刊論文 |
Jeng, S.P. (2013). Online Gift-searching: Gift-giving Orientations and Perceived Benefits of Searching. Online Information Review, 37(5), 771-786. (SSCI) |
|
期刊論文 |
Teng, C.I., Huang L.S., Jeng S.P., Chou Y.J. and Hu H.H. (2012). Who May Be Loyal? Personality, Flow Experience and Customer E-loyalty. Int. J. Electronic Customer Relationship Management, 6(1), 20-47. |
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期刊論文 |
Teng, C.I., Jeng S.P. and Chang H.K.-C. (2012). Who Plays Games Online? The Relationship Between Gamer Personality and Online Game Use. International Journal of E-Business Research, 8(4), 1-14. |
|
期刊論文 |
Jeng, S.P. (2011). The Effect of Corporate Reputation on Customer Perceptions and Cross-buying Intentions. The Service Industries Journal, 31(6), 851–862. (SSCI) |
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期刊論文 |
Jeng, S.P. (2008). Effects of Marketing and Relationship variables on Service Intermediaries’Promotional Program Participation. The Service Industries Journal, 28(4), 555-565.(SSCI) |
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期刊論文 |
Jeng, S.P. (2008). Effects of Corporate Reputations, Relationships, and Competing Suppliers’Marketing Programs on Customer Cross-Buying Intentions. The Service Industries Journal, 28(1), 15-26.(SSCI) |
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期刊論文 |
鄭士蘋、鄭迪(2008)。零售業買貴退差價保證與其他選擇方案的吸引力 對消費者購買意願之影響。輔仁管理評論，15(1)，1-15。 |
|
期刊論文 |
Jeng, S.P. and Chou S.Y. (2006). Target Marketing in a Distribution Channel: Implications for a Manufacturer’s Returns Policy. Journal of Management (管理學報), 23(5), 537-556.(TSSCI) |
|
期刊論文 |
Jeng, S.P. and Lin C.F. (2005). Effects of Relationship, Switching Costs, and Marketing Programs on Customer Switching Intentions in the Life Insurance Industry. Journal of Management(管理學報), 22(3). 377-389.(TSSCI) |
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期刊論文 |
Jeng, S.P. (2004). Customer Loyalty in Competitive Markets: Alternative Attractiveness, Switching Costs and Satisfaction Effects. Fu-Jen management Review (輔仁管理評論), 11(1). 77-96. |
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期刊論文 |
周善瑜、鄭士蘋 (2002)。製造商的退貨策略和產品線設計。台大管理論叢，13(1)，31-65。(TSSCI) |