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論文著作名稱
期刊論文 Grace Hsiu-Ying Kao, Stephen W. Wang, Jillian Farquhar (2020), Modeling Airline Crisis Management Capability: Brand Attitude, Brand Credibility and Intention, Journal of Air Transport Management (SSCI), Vol. 89, 101894. https://doi.org/10.1016/j.jairtraman.2020.101894
期刊論文 Li, H., Lien, C.-H., Wang, S.W., Wang, T. and Dong, W. (2020), Event and city image: the effect on revisit intention, Tourism Review (SSCI), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TR-10-2019-0419
期刊論文 Che-Hui Lien, Maxwell K. Hsu, Jing-Zhi Shang, Stephen W. Wang (2019), Self-service technology in airports: A case study of fast air travel services in Taiwan, The Service Industries Journal (SSCI), https://doi.org/10.1080/02642069.2019.1569634
期刊論文 Stephen W. Wang, Maxwell K. Hsu, Angeline G. Close, Feng-Ming Tsai (2018), Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing, Journal of Marine Science and Technology (SCI), Vol. 26, No. 6, pp. 764-776. https://doi.org/10.6119/JMST.201812_26(6).0002
期刊論文 Chia-Chen Lee, Stephen W. Wang, Maxwell K. Hsu, Shih-Ming Jan (2018), Air Passenger’s Perceptions Toward Pre-flight Safety Briefing Videos: Does It Matter? Journal of Air Transport Management (SSCI), Vol. 72, pp. 20-31. https://doi.org/10.1016/j.jairtraman.2018.07.004
期刊論文 Stephen W. Wang, Lou E. Pelton, Maxwell K. Hsu (2018), Analysis of Consumers’ Attitudinal and Emotional Factors on Luxury Apparel Brand Purchase Intentions, The Service Industries Journal (SSCI), https://doi.org/10.1080/02642069.2018.1494158
期刊論文 Angeline Close Scheinbaum, Stephen W. Wang (2018), Customer Centricity and Guanxi Prevalence as Social Capital: A Study of International Business Relationships, Journal of Business and Industrial Marketing (SSCI), https://doi.org/10.1108/JBIM-03-2017-0070
期刊論文 Che-Hui Lien, Jyh-Jeng Wu, Maxwell K. Hsu, Stephen W. Wang, (2018), Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits, International Journal of Bank Marketing (SSCI), Vol. 36 Issue: 4, pp.764-783, https://doi.org/10.1108/IJBM-05-2017-0097
期刊論文 Stephen W. Wang, Jillian Farquhar, (2018), Co-branded services: perceived benefits and involvement of co-branded credit cards, International Journal of Bank Marketing (SSCI), Vol. 36 Issue: 5, pp.969-987, https://doi.org/10.1108/IJBM-05-2017-0098
期刊論文 Jian He Yeh, Stephen W. Wang, Maxwell K. Hsu, Scott Swanson (2018), Key Account Relationship Management:The Moderating Effects of Relationship Duration and Transaction Volume, The Service Industries Journal (SSCI), Vol. 38, Iss. 7-8, pp. 379-401.  https://doi.org/10.1080/02642069.2017.1393524
期刊論文 Stephen W. Wang, Angeline Close Scheinbaum (2018), Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement, Journal of Advertising Research (SSCI), Vol. 58, Iss. 1, pp. 16-32.  https://doi.org/10.2501/JAR-2017-042
期刊論文 Stephen W. Wang, Grace Hsiu-Ying Kao, Waros Ngamsiriudom (2017), Consumers’ Attitude of Endorser Credibility, Brand and Intention with Respect to Celebrity Endorsement of the Airline Sector, Journal of Air Transport Management (SSCI), Vol. 60, pp. 10-17. https://doi.org/10.1016/j.jairtraman.2016.12.007
期刊論文 Guo-Ya Gan, Cheng-Chi Chung, Hsuan-Shih Lee and Stephen W. Wang (2017), Exploring the critical success factor to the ferry transport service in short sea shipping, International Journal of Shipping and Transport Logistics (SSCI), Vol. 9 Iss.3, https://doi.org/10.1504/IJSTL.2017.083468
期刊論文 Stephen W. Wang, Maxwell K. Hsu (2016), Airline co-branded credit cards - An application of the theory of planned behavior, Journal of Air Transport Management (SSCI), Vol.55, pp. 245-254. https://doi.org/10.1016/j.jairtraman.2016.06.007
期刊論文 Stephen W. Wang, Waros Ngamsiriudom, Chia-Hung Hsieh (2015), Trust disposition, trust antecedents, trust and behavioral intention, The Service Industries Journal (SSCI), Vol. 35, Iss.10, pp. 555-572. http://dx.doi.org/10.1080/02642069.2015.1047827
期刊論文 Stephen W. Wang, Waros Ngamsiriudom (2015), Hello Kitty Livery Is Just A Glimpse Of Hello Kitty Experiential Package: The Effects Of Celebrity-Themed Aircraft On Purchase Intention, Journal of Service Theory and Practice (SSCI), Vol. 25 Iss 1 pp. 75 - 94. https://doi.org/10.1108/JSTP-03-2014-0057
期刊論文 Stephen W. Wang, Waros Ngamsiriudom (2015), Celebrity Livery Featured Aircraft, the Moneki Neko (Fortune Cat) of Airlines, Journal of Air Transport Management (SSCI), Vol. 42, pp.110-117. https://doi.org/10.1016/j.jairtraman.2014.09.005
期刊論文 Stephen W. Wang (2014), The Experience of Flying with Hello Kitty Livery Featured Theme Jet: Moderating Effects of Destination Image, Current Issues in Tourism (SSCI), Vol. 18, Iss. 2, http://dx.doi.org/10.1080/13683500.2014.970144
期刊論文 Stephen W. Wang (2014), Do global airline alliances influence the passenger’s purchase decision?, Journal of Air Transport Management (SSCI), Vol.37, pp.53-59. https://doi.org/10.1016/j.jairtraman.2014.02.003
期刊論文 Stephen W. Wang (2014), The Moderating Effects of Involvement with Respect to Customer Relationship Management of the Airline Sector, Journal of Air Transport Management (SSCI), Vol.35, pp.57-63. https://doi.org/10.1016/j.jairtraman.2013.11.006
期刊論文 Maxwell K. Hsu, Richard G. Cummings, Stephen W. Wang (2014), Business Students’ Perception Of University Library Service Quality And Satisfaction, Contemporary Issues In Education Research, Vol.7, No.2, pp.137-144. https://doi.org/10.19030/cier.v7i2.8484
期刊論文 Stephen W. Wang, Maxwell K. Hsu, Lou E. Pelton, and Danqing Xi (2014), Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services, Journal of Marketing Channels, Vol.21, Iss.1, pp.43-58. http://dx.doi.org/10.1080/1046669X.2013.832466
期刊論文 Kishwar Joonas, Wen-Hung Wang (2012), A research of service outcomes in taiwan-- the role of patients’ quality perceptions and wait time, Hospital Topics Vol.9, Iss.1, pp.1-10. http://dx.doi.org/10.1080/00185868.2012.659636
期刊論文 王文弘，高偲維(2011)，國際快遞業顧客中心、轉換成本與顧客忠誠度之研究，海運學報，Vol.20, Iss.2, pp.41-64.
期刊論文 Wen-Hung Wang, Chiung-Ju Liang (2010), Consumer behavior of the information services industry in Taiwan – conceptual framework and hypotheses development, Measuring Business Excellence, Vol.14, Iss.2, pp.12-21. https://doi.org/10.1108/13683041011047821
期刊論文 Maxwell K. Hsu, Stephen Wen-Hung Wang, Kevin Kuan-Shun Chiu (2009), Computer Attitude, Statistics Anxiety and Self-Efficacy on Statistical Software Adoption Behavior: An Empirical Study of Online MBA Learners, Computers in Human Behavior (SSCI), Vol.25, pp.412-420. https://doi.org/10.1016/j.chb.2008.10.003
期刊論文 Wang, Wen-Hung, Chiung-Ju Liang and Kishwar Joonas (2009), Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits, Southwest Business and Economics Journal, Vol.17, pp.23-45.
期刊論文 Chiung-Ju Liang, Wen-Hung Wang, Jillian Dawes Farquhar (2009), The Influence of Customer Perceptions on Financial Performance in Financial Services, International Journal of Bank Marketing, Vol.27, Iss.2, pp.129-149. https://doi.org/10.1108/02652320910935616
期刊論文 Chiung-Ju Liang, Hui-Ju Chen, Wen-Hung Wang (2008), Does online relationship marketing enhance customer retention and cross-buying?, The Services Industries Journal (SSCI), Vol. 28, No. 6, pp.769-787. http://dx.doi.org/10.1080/02642060801988910
期刊論文 Wen-Hung Wang (2008), The Interrelationship of Retailer’s Relationship Efforts and Consumers’ Attitude and Behavior, Measuring Business Excellence, Vol. 12, No. 1, pp.13-28. https://doi.org/10.1108/13683040810864350
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2008), Does Loyal and More Involved Customer the Reciprocal One of Retailer’s Relationship Efforts?, Journal of Services Research, Vol. 8, No. 1, pp.63-90.
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2008), How Managers of the Financial Services Industry Ensure Financial Performance?, The Services Industries Journal (SSCI), Vol. 28, No. 2, pp.193-210. http://dx.doi.org/10.1080/02642060701842258
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2007), An Insight into the Impact of a Retailers Relationship Efforts on Customers’ Attitudes and Behavioral Intentions, International Journal of Bank Marketing, Vol.25, No.5, pp.336-366. https://doi.org/10.1108/02652320710772998
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2007), Customer Relationship Managment of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship, The Services Industries Journal (SSCI), Vol. 27, No. 1, pp.29-46. http://dx.doi.org/10.1080/02642060601038627
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2007), The Behavioral Sequence of Information Education Services Industry in Taiwan— Relationship Bonding tactics, Relationship Quality and Behavioral Loyalty, Measuring Business Excellence, Vol.11, No.2, pp.62-74. https://doi.org/10.1108/13683040710752742
期刊論文 Wen-Hung Wang, Chiung-Ju Liang, Yung-De Wu (2006), Relationship Bonding Tactics, Relationship Quality and Customer Behavioral Loyalty --Behavioral Sequence in Taiwan’s Information Services Industry, Journal of Services Research, Vol. 6, No. 1, pp.31-57.
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2006), The Behavioral Sequence of the Financial Services Industry in Taiwan—Service Quality, Relationship Quality and Behavioral Loyalty, The Services Industries Journal (SSCI), Volume 26, Number 2, pp.119-145. http://dx.doi.org/10.1080/02642060500369131
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2006), Evaluating the Interrelation of a Retailer’s Relationship Efforts and Consumers’ Attitudes and Behavior, Journal of Targeting, Measurement and Analysis for Marketing, Volume 14, Number 2, pp.156-172. https://doi.org/10.1057/palgrave.jt.5740177
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2005), An Integrative Research of the Financial Services Industry in Taiwan—Relationship Bonding Tactics, Relationship Quality and Behavioral Loyalty, Journal of Financial Services Marketing, Volume 10, Issue 1, pp.65-83. https://doi.org/10.1057/palgrave.fsm.4770174
期刊論文 Chiung-Ju Liang, Wen-Hung Wang (2004), Attributes, Benefits, Customer Satisfaction and Behavioral Loyalty—An Integrative Research of Financial Services Industry in Taiwan, Journal of Services Research, Volume 4, Issue 1, pp.54-91.

研討會論文 Stephen W. Wang, (2018) "Air Passenger's Perception of Cabin Safety Knowledge: Exploratory Factor Analysis" International Conference on“Business, Economics, Social Science & Humanities- BESSH-2018”February 3-4, 2018 Sydney, Australia.
研討會論文 Andrew Peng, Stephen W. Wang (2017) "Real-Cargo Information Tracking Technology (RCI), Perceived Value and Intention to Use" The 2017 ICABMIT International Conference on Advances in Business Management and Information Technology, October 16- October 17, 2017, Zurich, Switzerland.
研討會論文
Stephen W. Wang, (2016) "Relational based customer relationship management in the cruise line vacations sector," The 2016 ICBTS International Advance Innovation Business and Tourism Research Conference, July 4- Juy 7, 2016, Toronto, ON, CANADA.
研討會論文 Stephen W. Wang, Freya H. Hung (2016) “Fast Travel and Technology Acceptance Model, Airport Self-Service Options for Travel” Seoul 9th International Conference on “Business, Economics, Social Science & Humanities- BESSH-2016” 3-4, June, 2016 Seoul, South Korea.
研討會論文
Stephen W. Wang, Lou E. Pelton,(2015) "The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan," 2015 Academy of Marketing Science® Annual Conference, May 12-May 15, 2015, Denver, CO, USA.
研討會論文
Stephen W. Wang, Angeline Close, Waros Ngamsiriudom, (2015) "Celebrity Endorsement in the Airline Sector," 2015 Academy of Marketing Science® Annual Conference, May 12-May 15, 2015, Denver, CO, USA.
     研討會論文     Maxwell K. Hsu, Eric Lien, Stephen Wen-Hung Wang (2014), "Examining U.S. Local Residents' Grocery Shopping Behavior", The 10th Biennial Conference of ACFEA July 8-11, 2014, Taipei, Taiwan.
研討會論文 Stephen Wang, Maxwell Hsu, Lou Pelton, Annie Liu, (2013), "Risky Business? Consumers’ Propensity to Engage in Online Banking Services", 2013 Academy of Marketing Science, 16th Biennial World Marketing Congress, July 17-19, Monash University, Melbourne, Australia.
研討會論文 Maxwell K. Hsu, Choton Basu, Stephen W. Wang, (2012), "A Descriptive Study of Taiwanese Women Entrepreneurs: Their Networks and Concerns", SMA-2012 Special Session on Sustainable Supply Chains, October 31–November 3, Walt Disney World Swan and Dolphin Resort, Orlando, Florida, U.S.
研討會論文 Wen-Hung Wang and Maxwell K. Hsu (2012), "Compatibility and Perceived Risk in the Adoption of Online Banking Services: The Taiwan Experience," International Conference on Business And Information (BAI 2012), July 3-5, Sapporo, Japan.(NSC 100-2410-H-019-001-)
研討會論文 Wen-Hung Wang (2010), "Diffusions of Innovation, Perceived Security and Experience: The Case of Online Banking Service Adoption in Taiwan," 2010 Global Business and Finance Research Conference, London, England, 2010/7/14-2010/7/17.(NSC 98-2410-H-019 -009 -MY2)
研討會論文 Wen-Hung Wang (2009), "An Empirical Research of the Relationship Between Marketing Investments and Financial Performance," 2009 The 8th Biennial Conference of Asian Consumer and Economics Association, Yamaguchi, Japan, 2009/7/2-2009/7/4.(NSC 97-2410-H-019 -009 -)
研討會論文 王文弘, 林獻堂, 網路銀行消費者行為之研究—科技接受模型, 2008年服務創新與應用研討會, 台北科技大學, Nov, 2008.
研討會論文 王文弘, 湯絮涵, 產品品牌屬性之研究--二階驗證性因素分析, 2008年管理新思維研討會,台灣科技大學, Nov, 2008.
研討會論文 Wen-Hung Wang, Shiu-Han Tang (2009), "Empirical Study of Brand Attributes Via Higher-Order Confirmatory Factor Analysis," 2009 ACME/FBD Conference, Oklahoma City, February 24-28.
研討會論文 Wen-Hung Wang, Yi-Jyun Liu (2009), "Attitude, Behavioral Intention and Usage: An Empirical Study of Taiwan Railway’s Internet Ticketing System," 2009 SWDSI/FBD Conference, Oklahoma City, February 24-28.
研討會論文 王文弘, 林獻堂, 網路銀行消費者行為之研究—創新擴散理論, 2008年管理新思維研討會,台灣科技大學, Nov, 2008.
研討會論文 Chiung-Ju Liang, Stephen Wen-Hung Wang (2008), "How Managers Assure Financial Performance from the View of Attributes and Benefits – An Application of BSC," 2008 ACME/FBD Conference, Houston, March 4-8.
研討會論文 Kishwar Joonas, Stephen Wen-Hung Wang (2008), "A Conceptual Framework of Patient Attitude and Behavior in Taiwan and the U.S.: The Role of Wait Time," 2008 ACME/FBD Conference, Houston, March 4-8.
研討會論文 Maxwell K. Hsu, Stephen Wen-Hung Wang, Kevin Kuan-Shun Chiu (2008), "Influence of Attitude, Anxiety and Self-Efficacy toward Statistics and Technology on Statistical Package Software Usage Behavior," 2008 SWDSI/FBD Conference, Houston, March 4-8. Award: 2008 McGraw-Hill/Irwin Distinguished Paper Award for Best Refereed Paper in SWDSI Conference
研討會論文 Chiung-Ju Liang, Wen-Hung Wang (2007), “An Insight into the Impact of Retailer’s Relationship Efforts on Consumer’s Attitude and Behavior--Financial Services Industry in Taiwan”, 2007 Association of Collegiate Marketing Educators Conference, San Diego, 14-17 Mar. 2007. Awards: 1.2007 McGraw-Hill/Irwin Distinguished Paper Award for Best Refereed Paper in ACME Conference, 2.Best refereed paper in CRM Track.
研討會論文 Chiung-Ju Liang, Wen-Hung Wang (2007), A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan, 2007 INFORMS Marketing Science Conference, Singapore Management University, Lee Kong Chain School of Business, 28-30 June 2007.
研討會論文 潘俊明,　王文弘　“我國大型製造業者國際化現狀研究”，東吳大學企業管理研討會，May, 1998.
專書及專書論文 王文弘, “顧客關係管理之實證研究 (The Empirical Studies of Customer Relationship Management: Relationship - Bonding Approach V.S. Attributes - Benefits Approach)”, 國立台灣科技大學企業管理研究所博士論文, July 2004.
專書及專書論文 王文弘, 新世紀生質：幾丁質在紡織工業應用之研究,　經濟部技術處產業技術資訊服務處, ITIS, July, 2000.
專書及專書論文 王文弘, “我國大型製造業者成長策略與經營管理關係之研究”, 國立台灣科技大學企業管理研究所碩士論文, June 1998.
技術報告及其他 王文弘, 服務業科技接受模式（TAM）應用之實證研究，行政院國家科學委員會專題研究計畫，NSC 97-2410-H-019-009-。(執行中)
技術報告及其他 王文弘, 產品屬性、利益、顧客滿意度與顧客忠誠度之研究, 行政院國家科學委員會專題研究計畫, NSC 96-2416-H-019-010-。
技術報告及其他 王文弘, 服務業關係行銷之研究，行政院國家科學委員會專題研究計畫， NSC 95-2416-H-019-010-。
技術報告及其他 張寶誠、江晃榮、王文弘, 『2010年台灣生物技術產業發展趨勢預測研究』(1999，經濟部技術處產業技術資訊服務推廣計畫，ITIS)